Miracle Music follows an entirely new approach as a music agency, doing justice to the revolutionary changes occurring in the music business. The aim of the agency is to support all players in the music market in the realisation of their objectives. To an increasing extent, this can only be achieved when strengths are pooled. The transformation of the music business means all market players are facing complex and interdisciplinary demands. Consumers are seeking emotionality, orientation and identification, music companies are realising there is a need for new marketing models, the media need innovative formats for positioning and target-group connection, and brands are trying to use music authentically with the aim of penetrating their target groups in their everyday life.

Miracle Music believes it is essential to bring together the objectives of content, community and communication and in this way to act as a mediator between music, brands, the media industry and music fans. The agency’s 360° service spectrum is oriented towards the needs of this changed music business in content, process, instrumental and multimedia terms. Its offering ranges from planning and consultancy to full-service implementation. 360° means creating music access for media, brands and consumers regardless of the instrument, from the creation of musical experiences through to the development of space- and time-independent access and use options for music; from the development of a comprehensive artist marketing programme through to the creation of emotional brand environments with the help of innovative communication measures.